TelecomTelecomPublic case
Rostelecom
Raised positive sentiment to 81% through comprehensive work with reviews, social media, and external platforms.
81%
positive sentiment
−35%
negative content on platforms
Challenge
High volume of incoming requests and significant negative sentiment across external platforms.
The situation before we started
- Significant negative content across platforms
- Low positive sentiment
- Fragmented channel management
Goal
Improve sentiment and gain control over external platforms.
Channels
Review platformsSocial mediaSearch resultsMaps and location services
Solution
What we did
Launched a comprehensive review and social media management program
Took control of external platforms (ORM)
Set up sentiment analytics
Tools
Mention monitoringSentiment dashboards
Result
What changed for the client
Positive sentiment grew to 81%.
Related services
ORMBrand online reputation management across all digital touchpoints: review sites, forums, and aggregators.Review ManagementSystematic review management: monitoring, responses, classification, disputing inappropriate content, and reporting.Analytics & ReportsRating trends, negative review themes, sentiment, SLA, and actionable insights for product, service, and CX.
Want a similar result for your brand?
Let us discuss your goals and show how to build a manageable reputation system.