Tone of Voice turns scattered responses into a unified brand voice. We break down what it consists of and how to implement it across your moderation team.
Tone of Voice is a set of rules that defines how a brand sounds. For moderators, it is a collection of principles, scripts, and examples that makes every response consistently strong.
What It Includes
- Brand communication principles
- Scripts for common situations
- Prohibited phrases
- Examples of challenging situations
- Escalation rules
Moderation Quality Checklist
12 criteria to assess how well your brand's moderation is under control — in 15 minutes.
PDF, 6 pages (placeholder in prototype)